Brand Governance and Strategy Executive , Chemicals Business

หน้าที่ความรับผิดชอบ:

• Conduct extensive research & analysis and develop corporate branding strategy and positioning in alignment with business directions
• Develop and manage brand architecture and brand portfolio
• Develop, communicate, and govern usage of corporate brand visual identity including logo, color, mood & tone, etc. and manual
• Craft compelling brand stories and content for external and internal communications
• Measure brand performance through research, e.g. brand reputation survey and communicate key results / findings to related functions
• Monitor and track brand usage by other parties
• Provide recommendation and consultation to business leadership on brand governance and strategy

คุณสมบัติ:

• Bachelor’s or Master’s degree in Communication Designs, Communication Arts, Journalism, Marketing, Arts or related fields
• Achieved a minimum GPA of 2.7 for Undergraduate and 3.3 for Post-graduate studies
• Good communication in both spoken and written in English
• At least 8 years of experience in brand governance & strategy or communications (experience in fast-paced environments is advantageous)
• Extensive knowledge of brand communications and stakeholder engagement
• Good organizational, planning, and coordination skills
• Strong drive for accuracy and high level of attention to detail
• Strong interpersonal skill and ability to build collaborative relationship
• Self-motivated with accountability and strong passion in communications