Brand Governance and Strategy Executive , Chemicals Business

19021 - Bachelor's Degree / ปริญญาตรี : Above Graduate, งานแบรนด์, 9 Years Above,

Date: 4-Aug-2022

Location: กรุงเทพมหานคร, ประเทศไทย

Description:

หน้าที่ความรับผิดชอบ:

  • Conduct extensive research & analysis and develop corporate branding strategy and positioning in alignment with business directions
  • Develop and manage brand architecture and brand portfolio
  • Develop, communicate, and govern usage of corporate brand visual identity including logo, color, mood & tone, etc. and manual
  • Craft compelling brand stories and content for external and internal communications
  • Measure brand performance through research, e.g. brand reputation survey and communicate key results / findings to related functions
  • Monitor and track brand usage by other parties
  • Provide recommendation and consultation to business leadership on brand governance and strategy

คุณสมบัติ:

  • Bachelor’s or Master’s degree in Communication Designs, Communication Arts, Journalism, Marketing, Arts or related fields
  • Achieved a minimum GPA of 2.7 for Undergraduate and 3.3 for Post-graduate studies
  • Good communication in both spoken and written in English
  • At least 8 years of experience in brand governance & strategy or communications (experience in fast-paced environments is advantageous)
  • Extensive knowledge of brand communications and stakeholder engagement
  • Good organizational, planning, and coordination skills
  • Strong drive for accuracy and high level of attention to detail
  • Strong interpersonal skill and ability to build collaborative relationship
  • Self-motivated with accountability and strong passion in communications